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Anuar Heberlein, Finance Expert in Vancouver, BC, Canada
Anuar Heberlein

Finance Expert in Vancouver, BC, Canada

Member since December 20, 2016
Anuar has participated in transactions across the Americas, totaling more than $7 billion over the past 12 years. He has extensive experience working with C-level executives and helping many Fortune 500 clients with corporate and growth strategy projects, M&As, valuations, and JVs. Anuar holds an MBA from INSEAD and a BS in economics from ITAM.
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Career Highlights

Education

Case studies

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Industry Expertise

  • Technology

Other Expertise

Employment

  • Partner

    2012 - PRESENT
    STRATYGIKA
    • Found acquisition targets for a third fund, created valuation models for targets, helped in the acquisition process and negotiations, and managed portfolio properties. The client was a North American real estate PE group ($2 billion in AUM).
    • Designed and implemented an "Acquisition, Activation & Retention" model to optimize the topline of a global SEO SaaS provider. From implemented methodology, LTV of users increased and CAC was significantly reduced by optimizing acquisition channels.
    • Prioritized a new market entry strategy in Europe based on a market sizing exercise and expert interviews in the countries of interest. The client was a global SaaS provider. The client decided to go to the market in Germany first and Spain second.
    • Created LBO financial models and valuations for each portfolio property and created a financial model to manage the consolidated fund including waterfalls for different LPs. The client was a NA PE focused on parking facilities ($500 million in AUM).
    • Conducted due diligence on a high-tech vacation home rental market place for a VC. Our analysis determined that the assumptions were too aggressive and that the company managed key accounts poorly. The client decided not to invest based on our reco.
    • Designed and implemented an account segmentation tool and implement it across the country for a global consumer packaged goods company. The client had 300,000+ individual accounts and had no visibility at the C-suite level.
    • Implemented a market analysis of the total addressable market for a health tech company. The goal was to understand competitors in a brand new space, generating recommendations on pricing and understanding alternative use cases for the technology.
    • Led a Series A capital raise for a London-based online travel agency and was responsible for generating a company valuation, defining the company's growth strategy, and finding strategic investors.
    • Generated a new pricing strategy that allowed our client to increase its top line and to expand into other sectors. Our client was a human capital SaaS focused on the O&G sector wished to assess its pricing policy to expand into other sectors.
    • Implemented a valuation for a pre-revenue healthtech company in the neuroimaging space for a Series B capital raise; utilizing the suggested methodology and valuation. The company raised +$10 million in capital from private investment groups.

  • Senior Investment Banking Analyst

    2009 - 2010
    Bulltick Capital Markets
    • Restructured a $7-billion debt resulting in $100 million yearly savings for the state of Mexico.
    • Designed a $35-million JV between a major private college and Mexico's largest fitness company.
    • Structured and placed a $25-million mezzanine loan for an Italian hospitality firm.
    • Led the valuation and due diligence for the largest direct response TV company in Mexico leading to the sale of the company for $90 million to a global PE group.
    Focus areas: Mergers & Acquisitions, Financial Planning & Analysis (FP&A), Financial Benchmarking, Capital Raising, Discounted Cash Flow (DCF), Cost Reduction & Optimization, Due Dilligence, Revenue & Expense Projections, Financial Modeling, Financial Reporting, Three Statement Operating Model, Valuation, Investment Banking

  • Senior Associate Consultant

    2006 - 2009
    Bain & Company
    • Worked at Bain's private equity practice which helped global private equity firms with commercial and financial due diligence projects, market assessments, product and price benchmarks in several sectors including CPGs, appliances & electronics, chemicals, industrial machinery, and so on.
    • Spun-off successfully the financial services division of a Spanish energy company for US$150 million. Was responsible for conducting product and price benchmarks, generating a valuation of the company, and helping on the roadshow until it was sold to GE Capital.
    • Led a global benchmark by region of the services offered to small-and-medium enterprises for a US global bank. Designed and redefined the firm’s global strategy for the sector.
    • Identified and implemented levers in the credit card division (activation, utilization, and retention—AUR model) that exceeded US$90 million in additional earnings for a global Spanish bank.
    • Developed a price-demand elasticity model for the largest beer bottler in Panama. Proved that the demand was inelastic. Presented the results to the CEO and avoided a price reduction that saved tens of millions to the company every year.
    • Quantified and realized US$100 million in synergies/savings between the largest soft drink company in Mexico and a juice company during a post-merger integration project that occurred immediately after the company's acquisition.
    Focus areas: Mergers & Acquisitions, Financial Planning & Analysis (FP&A), Data Analysis, Pricing Analysis, Portfolio Analysis, Valuation, Business Intelligence, Cost Benchmarking, Financial Benchmarking, Comparable Company Analysis, Capital Structure Analysis, Cost Reduction & Optimization, Due Dilligence, Discounted Cash Flow (DCF), Revenue & Expense Projections, Financial Modeling, Fundraising, Market Research, Three Statement Operating Model, Profitability Analysis

  • Brand Manager

    2005 - 2006
    Procter & Gamble
    • Served as the Tampax brand manager for Mexico and was selected as the only co-op responsible for leading a brand (instead of acting as an assistant brand manager).
    • Launched the Tamapx Compak line and increased revenues by +30% (YOY) for the brand.
    • Designed and launched all marketing activities for Tampax including new product launches, brand activations, and was in charge of implementing strategies to capture additional share of market.
    Focus areas: Profitability Analysis, Business Plan Development, Business Intelligence, Customer Lifetime Value, Cost Reduction & Optimization

Other Experience

  • Private Equity Outlook 2017: Signs of Fatigue (Publication)
    http://www.hivebnb.com/finance/private-equity-consultants/private-equity-industry
    The private equity industry is showing signs of maturity as record competition amongst funds and record-high levels of dry powder, combined with strong competition from cash-rich corporates, have driven valuations to levels that make it difficult to see how returns could remain competitive.

Education

  • Certified MBA (CMBA) degree in Business Administration
    2010 - 2011
    INSEAD - Fontainebleau, France
  • Bachelor's degree in Economics
    2000 - 2005
    ITAM - Mexico City, Mexico

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