Alex Graham, CFA, Finance Expert in London, United Kingdom
Alex Graham, CFA

Finance Expert in London, United Kingdom

Member since December 17, 2016
Alex is a London-based CFA charterholder who has had a global career. He enjoys freelancing to keep abreast of industry trends and to reinforce his experience from venture capital, consulting, and bond/currency trading. With a technical skillset and an engaging communicative touch, he is proficient in valuations and market analysis. His breadth of work has ranged from projects with the Bank of England to helping a jewelry entrepreneur fundraise.
Alex is now available for hire

Career Highlights


Select Certifications

Case studies

Industry Expertise

Other Expertise

  • Customer Acquisition Cost (CAC)
  • Fixed-income
  • Investment Strategy
  • Total Addressable Market (TAM)
  • Treasury & Liquidity Management


  • Finance and Strategy Consultant

    2017 - PRESENT
    Flywheel Visions Ltd
    • Collaborated with three venture capital funds to write investment theses on “pre-idea talent," “post-seed rounds,” and “future of marketplaces.”.
    • Conducted a TAM analysis of a specific hardware market for an intellectual property fund, which resulted in a favorable $11 million settlement.
    • Used lean canvas principals to audit a chat product and design pivot into a parent-to-parent social app.
    • Built an investment forecast and waterfall horizon for a $40 million evergreen VC fund and $20 million hybrid debt/equity VC fund.
    • Researched new business verticals for a consulting firm, defining strategic gaps, and sourcing potential acquisitions.
    • Ideated and modeled a pro-forma operating budget across three countries for logistics client’s $40 million Series A round.
    • Oversaw seven startup rounds (Seed/Series A) for over $10 million, involving material preparation, investor liaising, and due diligence.
    • Advised various investors on exotic PE/VC fund structures within areas of revenue-based financing, evergreen funds, and income share agreements.
    • Conducted bespoke research reports for clients on emergent business themes, such as future of wealth management, US healthcare services, company builder business models, and D2C food innovation.
    Focus areas: Fundraising, Financial Modeling, Investment Thesis, Business Plan Development, Corporate Strategy, Market Research, Venture Capital, Market Sizing, Storytelling
  • Principal

    2017 - 2017
    Velum Ventures
    • Monitored the current $12-million portfolio (12 investments) and assisted with the board-level strategy.
    • Built a deal pipeline and outreach channels.
    • Created a new investment thesis and fundraising plan.
    • Mentored people in local accelerators.
    • Built modeling-scenario projections for liquidity events.
    • Made a feasibility study on new capital legal structures (evergreen and deal-by-deal).
    Focus areas: Early-stage Venture Capital, Investor Decks, Revenue Modeling, Early Stage Funding, Fund Governance
  • Strategy Consultant

    2016 - 2017
    • Designed, budgeted, and executed new online media strategy for client A to diversify the business away from struggling printed material focus.
    • Led the ongoing fundraising for client A concerning an angel round of $200,000 and a successful application for a $30,000 grant from Startup Chile.
    • Prepared for client B: a financial model, equity recapitalization, and pitch decks for $550,000 investment round.
    • Planned for client C: an expansion into the US market with a full budget and market segmentation analysis.
    • Reengineered for Bizcorps: an internal consulting business model—building a business plan that expanded from one to three lines.
    Focus areas: Finance Strategy, Business Advisory, Digital Strategy, Budgeting, Fundraising
  • Portfolio Management and Treasury Dealer

    2008 - 2013
    Investec Bank, PLC
    • Researched and implemented new innovative FX hedging strategies that increased annual profits by £2 million over three years.
    • Sourced, screened, performed due diligence and executed asset purchases for a £550 million long-dated fund. The same fund was later sold for a 16% IRR.
    • Collaborated with colleagues in South Africa to introduce innovative internal repo trade structures that offered yield with capital efficiency. This contributed to the average capital risk weighting of portfolio lowering from 20% to 4%.
    • Worked within negotiations surrounding the renewal of £200 million of vital short-term loan facilities from 30 banks during volatile European market conditions.
    • Demonstrated client flexibility by modeling the unwind of an esoteric ten-year old gold trade within two days for a profit of £5.5 million.
    • Increased productivity by building an automated (and more transparent) deposit pricing algorithm into a retail product group.
    • Gained extensive budgeting and scenario analysis experience from the integration of M&A companies into the business and the consolidation of duplicated group activities into London HQ.
    • Traded daily FX exposure and cash balances across 20 currencies.
    Focus areas: Corporate Treasury, Investment Portfolio Management, Portfolio Analysis, Forex Trading, Fixed Income Analysis
  • Operations Intern: Corporate Actions

    2007 - 2007
    Morgan Stanley
    • Built a VBA corporate action calculator that rated and ranked new equity events from just an ISIN/CUSIP indicator.
    • Aided the transition and training of the risk team from London to Glasgow; completed the move early and below budget.
  • Operations Intern: Credit Card Projects

    2005 - 2006
    • Involved in the strategic implementation of firm-wide projects (i.e., the Asian call center migration) into a retail bank.

Other Experience

  • Remote Reinvention: How to Find Freelance Work (Publication)
    Building up a pipeline of work as a finance consultant requires a portfolio approach to the various inbound and outbound options for lead generation.
  • Remote Reinvention: Finding Your Finance Consultant Niche (Publication)
    How do you get started as a remote finance consultant? Finding your niche is the first step toward building a brand for a consulting venture.
  • Fatigued by the Subscription Business Model (Publication)
    The subscription business model has existed for generations but has recently surged in popularity. In efforts to replicate the success of the SaaS sector, consumer products startups are increasingly trying to stimulate recurring revenue by offering subscriptions.
  • Consultant Toolbox: Frameworks for Solving Anything (Publication)
    When something is not right in a business, it can be confusing knowing where to start to fix it. Objective frameworks like issue trees, funnel analysis, and business canvases provide an organized and data-driven way of getting to the root of a problem and give cast-iron evidence toward plotting a route forward.
  • Strategies To Recession-Proof Your Business (Publication)
    Some industries like healthcare and utilities are naturally recession-proof. However, if you operate in more cyclical sectors, there is a range of initiatives that you can implement to make your business more resilient to economic shocks.
  • The 6 Most Recession-Proof Industries (Publication)
    Recession-proof industries either provide an absolute necessity that consumers will always keep purchasing, or have characteristics that are conducive to experiencing increased demand in downturns.
  • Analyzing the Effects of Negative Interest Rates Across Five Economies (Publication)
    What happens when interest rates drop below zero - are you really paid to borrow money? Japan, Sweden, Denmark, Switzerland, and the Eurozone have all experienced negative rates and their experiences give pointers towards the effectiveness of such strategies.
  • State of the Venture Capital Industry in 2019 (with Infographic) (Publication)
    Over the past decade, venture capital funding has risen by 17% annually to a figure $254 billion. What factors have contributed to this surge and what do they mean for the industry going forward?
  • Treasury Is the Most Underrated Team in Your Company (Publication)
    Your company’s treasury team is a powerful function with the ability to influence all the levers of shareholder returns. Yet, often these teams are structured, staffed, and incentivized poorly.
  • Revenue-Based Financing in VC: A Study on Playing Averages Over Home Runs (Publication)
    Revenue-based financing allows an entrepreneur to repay an investment over time, to retake ownership of their business, and give a capped return to investors. With founders increasingly rejecting the scale-at-all-costs mentality, this article investigates the math of revenue-based investing and whether in VC it is possible to play averages over home runs.
  • Should You Go It Alone with a Single-person Startup? (Publication)
    Popular rhetoric states that you need a team to found a startup. But what if you don’t have the desire or the right co-founders to start a new venture in a team? Contrary to popular belief, there are many successful solo ventures. This guide presents some tactics for solo entrepreneurs to follow when starting a solo venture.
  • Companies, like castles, need a line of defense to repel the invaders' advances. Economic moats, taking a cue from their watery namesakes, are long-term and sustainable competitive advantages that protect others from seizing market share. But on the flipside, are they actually just lazy, passive strategies that shun innovation?
  • Exploring Evergreen Funds with a VC Investor Who Raised One (Publication)
    VC and PE fund structures are traditionally raised in the closed-ended manner, through limited partnerships with end dates. A less common alternative to this is an open-ended/evergreen fund, an ongoing structure that continues indefinitely. In this article we discuss the nuances of open-ended funds with a GP from B37 Ventures, who raised and operates one.
  • ICOs, Exotics and Platforms - An Insider’s Perspective on the Future of Venture Capital (Publication)
    2017 saw a number of issues arise in the VC industry and it may be approaching a watershed regarding its relevance. This article looks into the root causes of the industry’s problems and why they have come to light. VCs can go through a pivot of their own to retain a seat at the table, with big data, exotic funds and platforms offering a path forward.
  • Fintech and Banks: How Can the Banking Industry Respond to the Threat of Disruption? (Publication)
    Fintech attention tends to focus on startups and their efforts to unbundle the financial service industry’s suite of services. But how are banks responding to this disruptive threat? Despite their wealth, talent, and rich history of innovation, they have been sluggish to respond to the upstart movement. This article suggest four ways banks can change their tact and respond better to fintech.
  • Great Recent Examples of Competitive Strategy Successes (Publication)
    Competitive strategy frameworks are widely known and mainstays of university curricula, despite being almost 40 years old. We often hear the stories of Walmart and Southwest Airlines, but what modern examples are there? In this article we use Michael Porter’s activity positioning framework to show successful applications of competitive strategy from modern digital companies.
  • TAM Methodology: An Explanation and Example of Total Addressable Market Analysis (Publication)
    Total Addressable Market (TAM) sizing exercises have become very popular for assessing the potential of a business. TAM is, however, often miscalculated and misinterpreted. In this article, we will look at how to calculate it and its derivative subset waypoints of SAM and SOM. A working example will also be demonstrated for WeWork.
  • A Deep Dive into Elon Musk’s Investments: The Makings of a Billionaire (Publication)
    Everyone is familiar with Elon Musk the Entrepreneur, but what about Musk the Investor? In this article, we will look at how Musk has funded his ventures and managed his personal angel investments over his career, clever tactics that he has applied, and lessons learned from his experiences.
  • Three Core Principles of Venture Capital Portfolio Strategy (Publication)
    Many newcomers to venture capital fail to appreciate some of the nuances that distinguishes venture investing from traditional forms of financial investing. This article delves into three areas in particular that new venture investors should look to understand.
  • Term Sheet Templates - Clauses to Look Out For During Negotiation (Publication)
    Despite the large increase in resources aimed at helping founders navigate the fundraising process, many still struggle when it comes to comprehending certain term sheet clauses. Such clauses can lead to founders losing control of their company or payout structures upon exit down the road. This post breaks down the term sheet's trickiest clauses and the implications thereof.


  • Master's degree (MBA) in Business Administration
    2014 - 2015
    IE Business School - Madrid, Spain
  • Bachelor of Science degree with honors in Business Administration
    2004 - 2008
    University of Bath - Bath, UK


  • Chartered Financial Analyst (CFA)
    CFA Institute
  • Approved Person in Financial Markets
    FEBRUARY 2010 - DECEMBER 2013
    Financial Conduct Authority (UK)

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