Jenna is an award-winning director of design. She has partnered with clients such as Microsoft, Jaguar, UK Government, GSK, Jack Daniels, and more for over 13 years. Her unique hybrid of skills—of UI, UX, brand, and product design—has seen her exceed business and user expectations time and again. Jenna's process for success is to be always user-focused, experience-driven, and design-led.
Remotely supported global clients in a range of industries—education, healthcare, real estate, startups, finance, and insurance—with projects relating to experience design, including design strategy, user research, product innovation, UX, and UI.
Primarily helped coach clients to understand, value, and embed a user-centered process to ensure ongoing project success.
Technologies: Product Design, Affinity Photo, Apple Keynote, OmniGraffle, InVision, Sketch
Experience Director — UX, UI, Service and Product Design
2004 - PRESENT
Collaborated with clients remotely to build and grow their digital presence in the form of brand and experience strategy, website, app, and graphic/digital design.
Utilized my user experience expertise to ensure that customer and colleague needs are understood, measured, and optimized to take projects and businesses to the next level.
Leveraged innovation techniques and technology to meet user needs in new and engaging ways.
Led, developed, and extended the company's experience and service design offer—helping global clients across all sectors to re-imagine their brand for today and the future.
Worked predominantly on branding-based projects and pitches; the work focused on gathering customer and colleague insights, shaping insights into identifiable brand opportunities, and guiding the client's experience strategy from vision to reality.
Worked on key projects included an exciting rebrand across a city in UAE—creating a connected experience for locals and tourists.
Developed a new customer and colleague experience for an international supermarket.
Supported my team across a multitude of digital projects across energy, telecom, architecture, retail, and startup food delivery.
Designed innovative full-service customer experiences for two leading international brands.
Implemented a service design for a "Future of Retail" project that was based on international airports for a leading FX provider. The project looked at digital as well as physical touchpoint design and communication strategies.
Worked on another service design project looking at how to engage children within the automotive environment making their experience as engaging and memorable as their parents. The project looked at both digital and physical touch point design.
Designed service solutions and touchpoints for a flagship automotive store, at the heart of innovation in Germany.
Conducted customer research, service safaris, digital concept design as well as stakeholder workshops.
Technologies: OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
UX and Visual Design Lead (Contract)
2015 - 2015
Department for Education | Gov.uk
Led the UX and design for the department's exemplar projects.
Successfully migrated the project from Alpha to Beta; following the renowned Government Digital Service (GDS) process.
Performed persona and stakeholder mapping, wireframing, and design within a strict agile development process.
Conducted a thorough research and validation process to evidence insights and user needs before migrating to code.
Wireframed and based the UI design on existing service design processes and guidelines.