Senior UX/UI Consultant
2019 - PRESENT
Freelance
- Served as the lead UX designer for two successful start ups in the professional services and supply chain sectors.
- Redesigned the online Cambridge Dictionary (currently in beta) to be more appealing to a mobile-first market, improve overall UX, and to be AMP compliant.
- Crafted the UX/UI design for an innovative construction snagging mobile app for iOS and Android.
- Consulted on a Target Customer Experience analysis for Leeds Building Society.
- Redesigned the UX/UI for the portal for international road and rail logistics company G&W (owner of Pentalver and Freightliner).
- Contributed to branding and UX/UI for various companies in the technology and entertainment sectors.
Technologies: InVision, Figma, Zeplin, Sketch, Marvel, Adobe Experience Design (XD)
UX/UI Lead
2019 - 2020
ProFinda
- Designed a resourcing and talent management app for a London startup, targeting the big four consultancies that provide an unrivaled resourcing experience for clients across the UK, US, and Australia.
- Built a brand identity guide, including colors, typography, and logo design. Worked with management and stakeholders to create a refreshed vision for the brand.
- Collaborated with client service and sales to create a UX strategy and audited the legacy tool to suggest and implement improvements resulting in landing a further three major firms and branches.
- Spearheaded UX thinking and worked closely and successfully with remote development teams across Europe to successfully implement the new UX strategy and direction, using both agile and waterfall methodologies.
- Interpreted user data to test and iterate design patterns and user flows - completely reformed and reskinned legacy cloud SaaS to become modern and professional.
Technologies: Adobe Experience Design (XD)
Head of Design and User Experience
2016 - 2019
Isle Interactive
- Utilized user research and design techniques to improve the overall user experience for a world leading scheduling and timetabling application, and redesigned the entire suite of products to be cloud-based and fully responsive, thereby relieving user- and stakeholder pain points.
- Defined interaction models, user personas and flows, and UI specifications.
- Ran discovery workshops and stakeholder interviews.
- Defined and implemented functional information architecture.
- Produced wireframes and prototyping of mobile and responsive applications.
- Communicated scenarios, end-to-end experiences, interaction models, and screen designs to stakeholders and development.
- Implemented the UX/UI for large online real estate portal Cheffins.
Technologies: Axure, InVision Studio, Adobe Experience Design (XD), Sketch
Creative Director
2014 - 2016
Creative Monarchy
- Iterated and launched an online flight booking system enabling South African customers to book flights online easier and faster than before. As the lead UX designer, I infused user-centered methodologies into the full development process.
- Provided UX consulting for clients in the education and technology sectors, focusing on user-centered design.
- Ran discovery workshops, stakeholder, and user interviews.
- Produced wireframes and prototyping of mobile and responsive applications.
- Was awarded the CSS Awards Site of The Day.
Technologies: Apple Keynote, Sketch, InVision, CSS, HTML, Adobe Illustrator, Adobe Photoshop
Senior UX/UI Designer
2009 - 2014
Aqua Online
- Conceptualized and devised through-the-line campaigns and applications for clients such as Coca-cola, Microsoft, and Nokia.
- Provided UX direction focusing on user-centered, strategy-led design.
- Conducted research using a wide variety of qualitative and quantitative methods.
- including user interviews, surveys and task analysis, and competitive analysis.
- Produced user personas, investigative user studies, and interviews.
- Conducted product testing such as A/B, remote user, and usability testing.
- Conceptualized and designed various successful digital campaigns for international brand names. Through user-centered design, I helped increase revenue, user engagement, and brand love across my entire client base.
Technologies: Axure, InVision, Adobe Illustrator, Adobe Photoshop
Web/New Media Designer
2004 - 2009
Freelance
- Developed and defined CRM practices for an international catering equipment supplier.
- Created rich media ads.
- Designed HTML websites for various brands in Johannesburg, SA.
- Created branding for various independent brands.
- Designed interactive Macromedia Flash websites for the hospitality and education sectors.
Technologies: CSS, ActionScript, Adobe Illustrator, Adobe Photoshop
Meal Planning and Fitness App
Geolocation-based Job Search
Online Cambridge Dictionary
Real Estate and Auctions
Buy-to-Let Portfolio Management
Agency Branding and Web Design
Benchmarking and Projections
