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Andra Tirla, Designer in Cluj-Napoca, Cluj County, Romania
Andra Tirla

Designer in Cluj-Napoca, Cluj County, Romania

Member since January 12, 2018
For over the past decade—as a product UX/UI designer—Andra's helped startups and enterprises create new products from scratch and define their UX strategy on their evolution from MVPs to successful products. She covers the entire project life cycle from user research and product strategy to flows, wireframes, UI, prototypes, and user testing. Andra's focus is on defining user experiences that increase customer acquisition and retention rates.
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Portfolio

Digital Design
Digital Design
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Employment

  • Product (UX/UI) Designer

    2016 - PRESENT
    Freelance
    • Worked with a range of clients on defining products from scratch or rethinking and redesigning already existing ones.
    • Helped several clients validate their business idea by using different frameworks (value proposition canvas, business model canvas, competitor analysis etc), doing user research, creating rapid prototypes and testing them with real users.
    • Had a proactive role in the product team: defined product strategy, roadmaps, did features prioritisation, user stories and documented requirements.
    • Covered all UX related activities: user research, customer segmentation, personas, information architecture, user flows, wireframes, UI designs, design systems, prototypes, and user testing.
    • Worked comfortably in different team structures and adapted easily to different requirements.
    • Worked together with developers and the QA team to ensure they have all the assets and information they need. Also checked constantly that the end-product matches the design.
    Technologies: Google Analytics, Hotjar, GitLab, RealtimeBoard, Zeplin, Marvel, InVision, Lucidcharts, Sketch

  • Senior UX/UI Designer

    2016 - 2018
    Evozon
    • Designed a web-based app that uses data science to match schools to candidate teachers and vice versa.
    • Created an app design that collects data from people living with melanoma, use it for medical research purposes, and gives back several digital benefits to the user base.
    • Designed an application which improved a local shopping mall employee's experience and is able to predict the customers’ behavior by using big data and machine learning.
    • Led workshops/discussions with clients and built a bridge of understanding between the business goals, users needs, and technical possibilities.
    • Defined the medium and longer-term product strategy.
    • Designed and developed wireframes, user flows, prototypes, and other functional specifications.
    • Sold my work by telling compelling stories when presenting deliverables to clients.
    • Created visual designs and collaborated with front-end engineers on deliverables.
    • Validated and tested prototypes with real users.
    Technologies: Apple Keynote, InVision, Moqups, Adobe Illustrator, Adobe Photoshop, Sketch
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Education

  • Bachelor's degree in Art and Design
    2004 - 2008
    University of Arts and Design - Cluj-Napoca, Romania

Experience

Tools

Location

Cluj-Napoca, Cluj County, Romania

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